Sometimes all you need to do to get a feature spot on is use a gorgeous redhead bombshell in your campaign. We can't be sure that's why Eres Lingerie used Australian model Tiah Eckhardt, but sometimes we like to play a little bit towards our own ego.
A striped top and denim shorts, in this instance of the high wasted variety, may just be the essential part of your wardrobe that you're missing. If that's the case, it's time to read our 2010 fashion trends guide to keep on top of things.
One of the best things about Winter is being inside where it's cosy and warm, watching the rain run down the windows in rivulets and hearing its gentle applause against the roof. Filippa K knows it. Their Fall 2010 campaign creates that feeling through soft photography behind rain-streaked glass, with Amanda Norgaard in cosy knits and warm furs.
Click on the image for the full gallery
Doug English photographed the pictorial for the Summer issue of The Block.
You can see the whole gallery by clicking on the picture above.
I love Abbey Lee Kershaw's eclectic style. She pulls off the thrown-together look with complete authenticity - like in this street style shot with folkish embroidery, lace tights, brown leather boots and coat with faux fur trim.
American GQ believe they've found the not-so-secret formula to selling copies of their magazine: take one supermodel, preferably of the Victoria's Secret variety, strip her down to her bare essentials (or nothing) as not to be outdone by European titles' nudity tangent, work the word 'sex' into a headline and place it (obviously) next to said model on the cover. It's a formula bound to find success, and one we're definitely appreciative of as GQ makes Australian model Miranda Kerr their June 2010 cover girl.
Infused with nudity it may be, though while Miranda's perfect-as-a-peach bum makes a showing we're not yet sure it'll live up to previous instances of Miranda throwing off her girl-next-door image such as her time at the beach for Victoria's Secret or her recent shoot for i-D.
To see all the pictures of Miranda Kerr for June 2010's GQ magazine, click on the picture of her above.
The floral print on this bow headband is a little like your grandma's Victorian-era furniture upholstery (not such a bad thing in my book); while the addition of little skulls adds a twist of attitude. This gorgeous model's name is Polina Sova; the photographer Wilfredo Alexander.
And you thought exposed midriff couldn't be elegant... well, you were wrong. It's not just for trash-glam teens, pool parties, and aerobic workouts. If nothing else, Daria Werbowy proves that the humble tie-front shirt can be sophisticated enough to take you to day, night, office, wherever, you name it.
In fact this whole pictorial from Vogue US is about simple elegance, with refined pieces like tailored man-style pants, classic trench coats, and sporty-casual slouch tops. Daria's long hair is matched with a fringe; a look we're not accustomed to, though of course she looks great as usual.
More trendspiration for your Fall 2010 wardrobe (yes, I know it's sometime off - but this jacket is simply too hot not to want right now), this time focused on the evolution of the women's military fashion trend and its fusion with aviation chic.
So sporty clothing has made it big as a 2010 fashion trend. But just because your slouchy grey tracksuit pants have made the step up from your gym bag to your Sunday morning coffee date, doesn't mean your workout gear should stop getting your love and attention. Au contraire, it can work both ways. Your fashion purchases can now find their way into your gym bag, too.
So without further ado, here are 5 ways to turn fashionable daytime trend-pieces into effortlessly hot workout wear, right now.
Alexander Wang put the idea in all our heads: turning the one shouldered trend into sportswear. Not the most practical or supportive idea, to be sure; but layered over and under other pieces? From streetwear to bang-on-trend gym wear.
Alexander Wang Spring 2010 runway collection
Breathable, sporty and dangerously sexy. Not much more needs to be said.
Lara Stone in Vogue UK, April 2010
Gucci Spring 2010 runway collection
If you're a keen investor in the hot pants trend but aren't getting as much wear out of them as you'd like, move a pair into your gym arsenal. Not only are they practical for fitness (in the right fabrics of course), they're also great incentive to work your butt into shape.
Natasha Poly in Vogue Italia, March 2010
Eniko Mihalik in hotpants: Gentlewoman issue #1
An affordable and versatile 2010 gem, striped sports socks can add volumes to both a daytime outfit or a workout one - whether it's at the gym, on the tennis court, or the soccer field.
Ashley Smith in Elle US, March 2010
Natasha Poly in Vogue Italia, March 2010
Rule number 1: don't wear it indoors. Rule number 2: make it sleek and modern. For outdoor excercise you can't go past a sporty sun visor both to top off your outfit and shield you from any harsh rays.
Hanne Gaby Odiele in Vogue China, February 2010
Ashley Smith in Elle US, March 2010
Ashley Smith in Elle US, March 2010
And there you have it - no excuses to look drab at the gym anymore. To read more about sportswear clothing as a fashion trend, follow that link.
